Our Story
Pop Culture Coffee is the ultimate destination for coffee lovers and pop culture enthusiasts alike! We combine a premium coffee experience with your favorite characters and themes from beloved franchises in limited, collector’s edition bags. Sip, savor and immerse yourself in a world of flavor where coffee and fandom collide...and let Pop Culture Coffee fuel your fandom!
THE TEAM
We are filmmakers and lifelong film fans who crossed paths in various Hollywood pursuits. While working on our films, TV projects and related projects—be they books, documentaries or soundtrack albums—we discovered we had a shared passion for COFFEE!
Ethically sourced and roasted to perfection—we love a great cup! So we pooled our resources to curate a unique line of coffee that married high-end beans with our favorite film, TV and comic franchises.
These are shows and characters we literally grew up loving! By curating flavors, concepts and artwork, we can express our passion for them and add to their wonderfulness—and share them with you!
Thank you for being a part of our journey!
ETHAN TERRA - Founder & CEO Committed to impact before the brand, PCC sources organic, fair-trade coffee through sustainable farming co-ops that directly support farming communities worldwide. A powerhouse in licensing and acquisitions, Terra drives Pop Culture Coffee’s explosive growth and global expansion, building a portfolio across all facets of entertainment licensing. Fueled by a lifelong passion for coffee and filmmaking, he combines visionary strategy with creative precision to transform beloved franchises into collectible, crave-worthy experiences—redefining how fans engage with pop culture, one unforgettable cup at a time.
Michael Jefferson – CFO & Technology is the founder of Volition Media and an accomplished producer whose work spans a dynamic range of critically acclaimed films and technology-driven initiatives. His recent projects include Land of Bad (dir. William Eubank; starring Russell Crowe, Liam Hemsworth, and Milo Ventimiglia), Not Without Hope (dir. Joe Carnahan; starring Zachary Levi and Josh Duhamel), and One True Loves (dir. Andy Fickman; starring Simu Liu and Phillipa Soo). He also served as executive producer on Son of the South alongside Spike Lee and on the action thriller Supercell starring Alec Baldwin and Anne Heche. Additional credits include Last Survivors, Stowaway, Infamous, Zone 414, The Paper Store, and Let Me Make You a Martyr, collaborating with acclaimed talent such as Alicia Silverstone, Ruby Rose, Bella Thorne, Guy Pearce, Penn Badgley, and Marilyn Manson. Michael’s passion for storytelling, strategic partnerships, and emerging technology continues to drive innovation across both the entertainment and digital sectors.
KYLE NEWMAN - Partnerships & Brand Building is an award-winning filmmaker and New York Times bestselling author. He has directed numerous feature films including Fanboys, A24’s Barely Lethal, 1UP for Lionsgate and the upcoming Dungeons & Dragons 50th Anniversary documentary for Hasbro Studios. He has directed music’s biggest stars including Taylor Swift, Lana Del Rey and Katy Perry with his work garnering billions of views. As an author, he is known for the Hugo-nominated Art & Arcana, the New York Times bestseller-turned-TV show Heroes’ Feast, and their respective sequels. An NYU honor’s grad and member of the DGA, he resides in L.A. with his partner Cyn and his four children.
LUKAS KENDALL - Chief Operations USA is the founder and publisher of Film Score Monthly, a magazine, website and CD label devoted to movie music, which he created as a high school student on Martha’s Vineyard. Since 1996, he produced, released, and consulted for more than 500 soundtrack albums of classic film and television scores, licensed from all the major film studios, including franchises such as Star Trek, Superman, James Bond and Planet of the Apes.
Andrew Cosco - Strategic Operations Canada brings a proven track record in strategic operations, business development, and cross-border market expansion. Based in Canada, he plays a critical role in overseeing operational strategy, partnerships, and infrastructure growth for Pop Culture Coffee’s expansion across Canadian territories. With a background in scaling businesses, optimizing logistics, and streamlining operations, Andrew is instrumental in bridging brand initiatives between the U.S. and Canadian markets. His focus on operational excellence and sustainable growth ensures that Pop Culture Coffee’s global footprint continues to thrive with agility and impact.
Vanessa Guo - International Business Affairs a dynamic force in modern filmmaking, producing stories that blend raw emotion with powerful spectacle. Her credits span a diverse range of acclaimed projects, including Fire with Fire (2012), Freelancers (2012), Sam & Kate (2022), One True Loves (2023), and the high-octane action film Land of Bad (2024). She also serves as executive producer on the highly anticipated survival drama Not Without Hope (2025). With two new films, Bluefly and Rachel, currently in development, Vanessa continues to champion bold, character-driven narratives that captivate audiences and leave a lasting impact on the cinematic landscape.
DAN MADSEN is a recognized expert on the world of fandom. Dan is the founder of The Official Star Trek Fan Club and its magazine, the Star Trek Communicator, with Paramount Pictures and his friend, the late Star Trek creator Gene Roddenberry. In 1987, George Lucas asked him to take over the Official Star Wars Fan Club for Lucasfilm of which Madsen ran for 20 years before selling his company to Hasbro subsidiary, Wizards of the Coast. He has also founded and overseen the fan club, publishing and merchandising aspects for New Line’s Lord of the Rings trilogy and Universal’s Back to the Future films and is the author of a book on the making of The Young Indiana Jones Chronicles. In 1999, at the request of Lucasfilm, he produced the first-ever official Star Wars convention called Star Wars Celebration which attracted over 30,000 fans from around the world.